This is a pregnancy tracker that supports you and provides useful information for expecting mothers and future parents. It provides clear, evidence-based pregnancy information and personalized advice from obstetricians and gynaecologists. the tracker allows you to track key physical changes during pregnancy, and receive medical advice from specialists and emotional support from thousands of pregnant women around the world.
RESPONSIBILITIES
Designing, prototyping and testing scenarios, and defending concepts. Transferring layouts for developers and SMM to test new colours and illustrations via social networks.
TASKS
1. Redesign the main screen
The 1st task was to update the main screen design, but with small iterations. The previous user test showed that the redesign of entire important elements (the element with data on the gestational age) caused many appeals to support and bad feedback in stores. This feedback showed that the majority of pregnant women used this information as the main information, for example, when visiting a doctor.
Personalize the home screen by using questions at the onboarding stage, to collect the most complete information about the user's request and offer the most relevant and useful data.
Increase conversion to paying users by providing value in the form of essential and necessary content at each stage of pregnancy depending on the needs… instead of only disabling ads as the client has had before.
Find a new visual language for communicating with users, it should be light, friendly, supportive and in a new colour scheme according to the brand book.